As an outdoor and nature publication with conservation issues at its core, Wild magazine is proudly printed on paper certified by the Forest Stewardship Council®. By Arnold Ras
For oxygen, we need trees.
For paper, we need trees.
To prevent deforestation, we need the Forest Stewardship Council® (FSC®).
Emphasising “Forests For All Forever”, the FSC sets standards to ensure forests are managed responsibly. FSC is a voluntary programme that encourages companies to protect the world’s precious forests. Because both Wild magazine’s paper and printers are FSC certified, your favourite travel and wildlife read abides by the rules for the ethical and responsible sourcing of paper.
And if you are wondering why paper with a proven provenance is so imperative, consider this: each print run of Wild magazine uses some 16 tonnes of paper. For a quarterly publication, that translates to 64 tonnes of paper a year. By ensuring paper is harvested from responsible, well-managed forests, the FSC can also ensure that these forests are economically viable and socially beneficial to all.
Wild magazine editor Romi Boom says research has shown that even digital natives strongly prefer print for pleasure and learning. “With more than 187,918 members, Wild is South Africa’s biggest environmental and outdoor community. Just under 60% of our readers keep their back copies as a reference tool to help them plan their holidays and breakaways. The magazine’s striking articles and excellent photography beg to be shared and discussed, whether in the bright light of a rest camp or the muted light of a tent.”
Did you know? During the printing process, each Wild magazine is cut to its handy and easy-to-travel-with B5-size that so many readers have come to love. All paper trimmed off the edges is recycled.
Digital versus print
Riaan Vermeulen, Wild magazine’s art director, says the internet has proclaimed paper to be bad and digital to be good. “It’s not that black and white. Using a sustainable, recyclable product from well-managed sources is in some cases better than ever-increasing servers that have to be cooled with energy from much less eco-friendly sources. Young trees absorb CO2 and produce oxygen, and the resulting paper products continue to store carbon throughout their lifetime.”
Wild magazine even coats its cover with an aqueous based varnish to ensure the entire magazine is recyclable. “During recycling, the covers of many glossy magazines have to be removed as they are not 100% recyclable,” says Riaan.