The Wild Card is the loyalty programme of South Africa’s premier national parks and nature reserves. Card holders enjoy a year’s unlimited access to over 80 parks and reserves – a passport to exploring the premier conservation areas in Southern Africa. Wild Card raises more than R92 million for conservation every year.
The Wild Card is a community of more than 187 295 paid-up members who are passionate about the environment and outdoors. Wild members represents South Africa’s most active park and reserve visitors. They travel great distances and spend time and money to feed their love for the natural world.
We engage Wild Card members through our opt in magazine, e-newsletter, website, Twitter, Facebook and Instagram platforms. Each channel fulfils a specific role and all work together to drive engagement around Wild members’ passion for conservation and the outdoors.
- Wild magazine is published quarterly and mailed to paid-up Wild Card members. This award-winning publication is our off-line connection to our user base who trust and refer back to the content. With an 64 895 audited circulation per issue (ABC July 2016 – June 2017) Wild is also the biggest circulating outdoor publication in South Africa.
- The Wild Card website Updated regularly with news, blogs, trip reports,
wildlife pictures and events, the Wild Card website is the ultimate information centre. The website draws close to 39 786 unique visitors a month.
- From dawn to dusk, and after dark, the Wild Facebook, Twitter and Instagram accounts keep members up to date with the natural world. Followers can share sightings, enter competitions and ask questions. Reach more than 29 037 individuals.
Wild enable’s third parties to engage passionate outdoor enthusiasts while making a valuable contribution to the protection of national parks and reserves for the enjoyment of this and future generations.
For more information on Wild Card and our tailor-made content solutions contact Jaco Scholtz at +27 21 447 5581 or [email protected].