The Wild Card is the loyalty programme of South Africa’s premier national parks and nature reserves. Wild Card raises more than R92 million for conservation every year.
The Wild Card is a community of more than 187 295 paid-up members who are passionate about the environment and outdoors. We communicate with Wild Card members through our magazine, e-newsletter, website, Twitter, Facebook and Instagram platforms.
Our members share a passion for wildlife, conservation, unspoilt areas and getting back to nature.
Wild magazine is published quarterly and mailed to paid-up Wild Card members. This award-winning publication is our off-line connection to our user base who trust and refer back to the content. With an 64 895 audited circulation per issue (ABC July 2016 – June 2017) Wild is also the biggest circulating outdoor publication in South Africa.
Our personalized alternate-weekly newsletter is fun and to-the point for members with wanderlust in their hearts. It is sent to 156 471+ opt-in subscribers and enjoys more than double industry standard opening rates.
The Wild Card website Updated regularly with news, blogs, trip reports,
wildlife pictures and events, the Wild Card website is the ultimate information centre. The website draws close to 39 786 unique visitors a month.
From dawn to dusk, and after dark, the Wild Facebook, Twitter and Instagram accounts keep members up to date with the natural world. Followers can share sightings, enter competitions and ask questions. Reach more than 29 037 individuals.